“TheBoss” emailed me today with a great article from Web VideoReport.
Practical tips, must-dos, and even a list of top video search; Onil Gunawardana outlines the foundation for a great Video Optimization program, or a checklist for any SEO who has to work with video content.
Great tip-off, thank you!
Read The Post Here
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Mike Blumenthal’s post is really an excellent run-down of the process for getting listed, with screenshots and all.
Check it out at Understanding Google Maps & Yahoo Local Search
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This most recent change scares me a little, though I guess it will not affect my process significantly. It will make it more important than ever to claim a listing, thus preventing the unauthorized alterations that the post describes.
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I am starting to see huge amounts of value placed in having the physical street address on the landing page.
My recent experiences with my one non-localized client has left me feeling that it is make or break.
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These numbers are great for Search Marketers, but the worries come from the cannibalization of other marketing avenues.
I do think that Manoj Jasra is right. It seems that for better or worse, the market is just reacting to the changing behaviors of consumers.
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Though we just switched to non-Content Network life here, it could be a beneficial tool in the future.
Following these recommendations, and with a little testing, it could be a benefit for some Clients.
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In prep for next week’s OMMAs, Jim Sterne outlines (and provides some pretty enlightening metrics on) the phenomenon that we’ve all been experiencing.
Yes, Search is saving the NASDAQ. The catch is, you have to be able to prove yourself in the numbers.
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Well, yeah…but whatever you can do, I can better!
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Read the Full Press Release Here
Although Steve Haar’s entry is intended as advice for a tight market, the elements he highlights are arguments good any day.
Check it out is you need to evidence your importance up the chain.
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No huge surprise here following the finalization of the DoubleClick deal, but news worth noting, to be sure.
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