SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for February, 2008

Local Search Hound’s Continuing Maps Testing

Local Search Hound tests his theories on what some of the possible factors for ranking in Google’s Local Business Center / Map results could be.
While I believe it is likely that Allpages.com has an effective pool of listings, wouldn’t it be more likely that the listings carry more value because of their age (similar to [...]

“Poor People Use Yahoo, Those Better Off Use Google”

I’m not sure by the title that is sounds like it, but this is the Hitwise Search Engine User Demographic data that was debated at lunch today.
Some of the comments hit on the theories as to why Yahoo!’s audience would be younger, and Google’s wealthier.
read more | digg story

“The Cost of Leaving Hispanics Lost in Translation”

This one’s for Jess & Rod -
Juan Tornoe makes every argument that I have been able to think of, even the most obvious ones, for optimizing with Spanish language landing pages and ads.
“Even if the Latino who comes to your website is fully bilingual and looking for exactly what you sell, they may prefer to [...]

“The Importance of Cross-Channel Execution”

New data from Sterling Commerce reveals the huge impact cross-channel marketing is having on consumers.
“The survey, which polled 1,005 adults between January 18 and 20, 2008, found that nearly two-thirds (64%) of all respondents went online before making a purchase in the past three months. That percentage was even higher for “high-value” consumers, such [...]

“Google Tests Video Ads on Search Results Pages”

The New York Times reports on the introduction of Google Video ads in search results. marking a new progression in the industry.
For some real entertainment, be sure and review the comments that readers are leaving. Precious.
read more | digg story

“The Ultimate Visual Guide to Google Ads and Formats”

David Szetela distributes what could be the most helpful cheat sheet I’ve seen yet.
If IAB’s charts were this simple, I’d really be in business.
read more | digg story

“Microsoft adCenter Says No To Spanish Landing Pages For US”

This is very frustrating to marketers and content providers trying to target a Spanish speaking American market.
With such huge growth in the consumerism of the group, why would major chains of delivery continue to ignore our willingness to work in the market?
Frustrating…
read more | digg story

“Google Updates AdWords Display URL Policy”

This is an important policy shift, although, fortunately, I will not have to change any of my Campaigns to accommodate.
It’s kind of nice actually - I think Google is bonusing the “play by the rules crowd” with this one.
White Hats Rule! Thanks, Google.
read more | digg story

“‘Mediaweek’ Exclusive: CNN — Power to the People”

CNN jumps even further onto the “UGC” bandwagon with its latest offering, but steps away from the moderated content that has been the meat-and-potatoes of the news business.
read more | digg story

“U.S. Online Video Views Top 10 Billion — Video — Informa”

Antone Gonsalves reports on the video ComScore numbers for Information Week.
The Hollywood writers’ strike has stimulated growth of video watching online. Is your advertising video-ready?
read more | digg story