“Top 10 Online Video Conversion Services”
We use Media Convert here, but this is a great list of some alternatives for all of your FLV encoding needs.
Archive for February, 2008
“Video Search Engine Optimization: Catering To The Masses”
Quick check: A site: search on one of our largest sites returns no video results!
It sounds like Eric’s tips will shortly be added into station training!
“Did the Market Overreact To Google’s Click-Through Woe”
Jess & I were just discussing the Wall Street Journal article this morning. Now, TechCrunch comes through on the Google Click Through Decrease Analysis.
Their theory is their own internal crack down on click fraud.
What is your theory? Is Google losing their grip on World Domination?
Lessons Learned As An In-House SEO Consultant
Paul J. Bruemmer advocates the necessity of ongoing interaction within the community to maintain a skillful in-house “team.”
Training is becoming more readily available, but it is still more about how connected to other skilled SEOs that will benefit the company.
TV broadcasters need to embrace multi-platform distribution
Hyun-Seung Ahn analyzes the new Datamonitor numbers on the growth of broadcast spending, and encourages diversification.
“Video presentation about the future of the music business”
Seth Godin’s been on a rant the last few days about the future of the music business.
Today he has followed up with a Google Video post.
While it’s not SEO, and arguably left of field for what I should be concerned about this morning, I really can’t help but be entertained and enlightened by his speech.
“Score Releases January 2008 U.S. Search Engine Rankings”
comScore’s numers for January are out.
10.5 billion searches. Google extnds its share. 8.9% increase overall.
I swear, Search Marketing is keeping the NASDAQ alive.
Blogged with Flock
“Advice for real estate agents (quit now!)”
Seth Godin amuses, but appeals for sanity all at the same time.
I know now that we are not the only ones grappling with “the impossible sell.”
Thank you, Seth!
TVB Responds to ANA & Forrester Study
Immediately following my previous post I was forwarded a TVB E-Alert releasing the following information:
“Dear TVB Member:
You may have seen this morning in the trades that a recent survey by the Association of National Advertisers and Forrester Research says 62% of marketers believe TV is less effective since 2006.
We have responded with a statement to key reporters that we respectfully disagree and that in fact, “more people than ever are watching, and they are watching on bigger and better sets, often in high definition. A good TV spot today has the best chance it’s ever had to connect and persuade.”
The full ANA/Forrester findings will be unveiled at the ANA’s “TV & Everything Video Forum” on Feb. 28. TVB President Chris Rohrs is already scheduled to speak at that forum, and he intends to take the opportunity to articulate our industry’s point of view about this survey.
Best,
Gary Belis, VP - Communications, TVB”
TV’s ready to defend! Let me know - how many Super Bowl ads did you watch this year? Last year?
“Marketers: TV Advertising Less Effective Than Two Years Ag”
Marketing Charts reports recent study findings about the decline in the effectiveness of television advertising.
The study notes several factors: increased online advertising expenditures, of course, but also the use of DVRs.
The preview of findings are being released in advance of the upcoming 2008 ANA TV & Everything Video Forum in New York.
