Are you ready to expand your online presence? It may be time to test paid search advertising. Done carefully and with close monitoring, PPC can be a cost-effective way to drive high-quality traffic to your web site. Test the PPC waters gradually then ramp up your spending once you feel comfortable and have gained some [...]
Yahoo has announced the first Yahoo Search update of 2008. Sharad Verma said Yahoo has been rolling out updates to their “crawling, indexing and ranking algorithms” over the past couple days. Yahoo tells us the update will be done soon, but you may notice “some ranking changes and page shuffling in the index.”
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Having relevant keywords as the anchor text of a link is extremely beneficial to an SEO campaign. Because search engines depend on links as a sort of pathway around the Internet, anchor text helps categorize what a destination page will be about as well as what it may be relevant for in a search result.
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There were a few book recommendations on SEOmoz/YOUmoz last year and I finally jumped in and bought 4 of them based on additional recommendations by others in the industry. These are the books I recently received:
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Duane Forrester on Career in Search Marketing. Duane is an in-house SEM with Microsoft, sits on the Board of Directors with SEMPO, can be found at his blog where he speaks about online marketing and monetizing websites and is the author of How To Make Money With Your Blog. The In House column appears on [...]
No misleading users:
Indicate ownership of url
Appropriate extension
Is a website
Comply with Editorial Policy
Destination URL:
Must be a working website
No “Under Construction”
Must be an HTML page
Back Button: must work properly.
No Pop-ups on the landing page.
Affilates are allowed, but only one ad is allowed per display URL, per query.
Read The Full Module
AdWords allows you to:
Target, so as to obtain max ROI
Target, no avoid unlikelies
Allowing you to obtain max ROI
Reach: 80% of internet users in the United States view AdWords ads.
Cost:
Pay via clicks (CPC), or impressions
You control the budget
No minimum spend
Edit settings anytime
Timing: Targets active searchers
Flexibility and Control:
Updates to ads withing 15 minutes
Available 24/7
Ads start running almost [...]
Basic Definitions to remember:
Cost-per-click (CPC)
Quality Score: is made up of
Click-through-rate (CTR)
Relevance of ad text
Historical keyword performance
Other factors
When QS increases, minimum bid decreases.
Minimum bid
Click-through-rate (CTR): which is
100x(# of ad clicks / # of impressions)
Google Network includes:
Google Search Network
eg: Froogle
Earthlink
Google Content Network
eg: Gmail
The New York Times
AdWords offers language and location targeted advertising in search and content targeting, [...]
Google AdWords shows your ad only to the most relevant audience possible through the use of keyword-based advertising.
Formats of Google AdWords Ads:
text ads (most common)
image (and animated) ads
video ads
local business ads
mobile ads
Text Ads Format:
Headline - 25 characters
Description - two lines of up to 35 characters each
Display URL - 35 characters
Destination URL - up to 1024 [...]
While studying for my Google AdWords certification, I have come across various facts & figures that I will likely need to know for the exam, and, quite frankly, could be usefull for our Sales Staff. This blog seems as strong as a means for distribution as any, so here goes…
