SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for January, 2008

"5 Reasons Why Rankings Are A Poor Measure Of Success" by Jill Whalen

While I do perform a monthly audit of my around 300 clients positioning, and believe the information can be useful to observe general trends, in this article, Jill has laid out the exact arguments that I use to quantify those results. I want to run the audits for my own awareness, but I also believe [...]

“5 Reasons Why Rankings Are A Poor Measure Of Success” by Jill Whalen

While I do perform a monthly audit of my around 300 clients positioning, and believe the information can be useful to observe general trends, in this article, Jill has laid out the exact arguments that I use to quantify those results. I want to run the audits for my own awareness, but I also believe [...]

Quick Tip – Google Local Business Bulk Listings

Having format issues when uploading data using Google’s Bulk Upload Tool for the Local Business Center? – Try using Google. If your Excel Template created following the directions that Google offers is causing errors during Upload, try creating (or even converting) the file using Google Doc’s Spreadsheet instead. Create ( or upload your existing doc) [...]

"SEO Best And Worst Practices"

Local SEO Stephan M. Spencer, M.Sc., offers a helpful newsletter that I recommend, but the real pearl is available on NetConcept’s Signup Page. The Free SEO Best and Worst Practices Checklist Newsletter Subscription Freebie might sound like a mouthful, but is really a nice, clean, simple list of some of the most basic SEO Elements [...]