“Search Marketing Still Dominates Online Advertising”
“New eMarketer report documents search trends” and Google still dominates.
Archive for January, 2008
“The 19-Hour Website Analysis, in 20 Minutes or Less”
Well…ok…maybe a little more than 20 minutes.
Seriously, Stoney deGeyter has put together a good, if not always applicable list.
The one major flaw I see here, is that Stoney does not seem to differentiate skill sets to indicate whether an SEO decision is a technical one or not. This can be a problem for SEMs like myself who have little or no control over design implementation.
“5 Reasons Why Rankings Are A Poor Measure Of Success” by Jill Whalen
While I do perform a monthly audit of my around 300 clients positioning, and believe the information can be useful to observe general trends, in this article, Jill has laid out the exact arguments that I use to quantify those results.
I want to run the audits for my own awareness, but I also believe that releasing the results to the clients can be detrimental, since most will never here the arguments that Jill lays out so simply, and then aren’t we just breeding more mis-conceptions?
Quick Tip - Google Local Business Bulk Listings
Having format issues when uploading data using Google’s Bulk Upload Tool for the Local Business Center? - Try using Google.
If your Excel Template created following the directions that Google offers is causing errors during Upload, try creating (or even converting) the file using Google Doc’s Spreadsheet instead.
Create ( or upload your existing doc) in Google Doc’s Spreadsheet, and export as text. You’ll still need a notepad to convert to Unicode, but somehow Spreadsheet eliminates the “extra tab” errors when submitting in Excel.
Go for compatibility, just use it.
“SEO Best And Worst Practices”
Local SEO Stephan M. Spencer, M.Sc., offers a helpful newsletter that I recommend, but the real pearl is available on NetConcept’s Signup Page.
The Free SEO Best and Worst Practices Checklist Newsletter Subscription Freebie might sound like a mouthful, but is really a nice, clean, simple list of some of the most basic SEO Elements that you should be checking your pages for.
Sign up for the newsletter, and download the PDF while you’re there.
“Is the Tipping Point Toast?”
Clive Thompson’s review of “The Tipping Point” by Malcom Gladwell provides viral marketers with practical application for some basic Marketing Theory Applications.
“Google Maps: From ‘OneBox’ To Ten Local Links”
Greg Sterling breaks down the potential effects of the new Local Business Display on the Google Search Engine Results Pages.
The reactions have been diverse over at the WebmasterWorld Forums.
Survey Says: Search Right Behind Email Marketing In Best-Per
The 2nd Annual Marketing & Media Survey from Datran Media was released and it showed that the second best-performing online ad medium is search, right behind email marketing. In December, Datran asked 2,000 industry leaders “which advertising media buys perform strongly for your company”? 80% said email marketing but right behind them was search at
9 Benefits of Twitter for Bloggers
One of the main things that I
’ve discovered about Twitter is that no two Twitter users are using it in the same way. Almost every Twitter user that I come across tells me that they have a different objective when it comes to using it and are benefiting from it differently.
QUOTED | John Paczkowski | Digital Daily | AllThingsD
“Everyone, I learned on the first leg of our tour of Tribune
’s business units that some of them were filtering Internet content…”
