You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we ’ve devised a guide or checklist to writing the best ad text. read more | digg story
I’ve meant for ages to put a plug in for Search Marketing Standard, the print magazine that Boris Mordkovich started in 2006. Since then, it has continued on each quarter, and it’s pretty cool to see search marketing articles playing out in print. Boris is on a readership campaign with some special offers and has [...]
There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only [...]
Do continue to track registrations, inquires and leads —for all of your campaigns, but don’t ignore the additional value search can deliver in terms of brand building, market positioning, and reaching prospects early and throughout the entire buying process. read more | digg story
