SEO Nonsense

You CAN expose your specific AdWords Keyword Data beyond the dreaded “other unique queries” in the AdWords Search Query Report with Google Analytics!
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You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we
’ve devised a guide or checklist to writing the best ad text.
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I’ve meant for ages to put a plug in for Search Marketing Standard, the print magazine that Boris Mordkovich started in 2006. Since then, it has continued on each quarter, and it’s pretty cool to see search marketing articles playing out in print. Boris is on a readership campaign with some special offers and has [...]

There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. They either have to accept the fact that they can afford only [...]

Do continue to track registrations, inquires and leads
—for all of your campaigns, but don’t ignore the additional value search can deliver in terms of brand building, market positioning, and reaching prospects early and throughout the entire buying process.
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It is possible to create truly data driven organizations , but for my “Guru” talk at eMetrics summit in Washington DC tried to tackle a much more solvable problem: Creating a data driven boss (or the boss’s boss or the boss’s boss’s boss’s boss or….).
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Here’s an annotated guide to a comprehensive business profile for local listings in the U.S.:
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So I
’m in a meeting with a client yesterday and the Marketing Director brings in the CEO. This is pretty typical, top executives of fortune 1000 companies usually don’t get involved in search conversations - until it starts making them significant money. Then it gets a lot of attention!!!
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We talk/write/learn/listen about optimizing websites, link building, content development, and using Paid Search (PPC) strategies to drive traffic to websites. Let
’s not forget about the age-old method of using a well written Press Release to drive traffic, buzz, and links.
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Well, okay, not that big a shocker.Google
’s (GOOG) share of the U.S. search query market improved to 65.1% in November from 64.49% in October, and and 61.84% a year ago, according to data release today by Hitwise.Yahoo’s (YHOO) share slipped to 21.21%, down from 21.65% in October, and 22.43% a year ago.Microsoft’s (MSFT) share dropped [...]