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SEO Nonsense

Making sense of the Search Engine Optimization and Online Marketing World

Entries for December, 2007

Getting Certified in Google Adwords, Yahoo! and MSN AdCenter

The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I ’ve listed the top three search engines and how to become a certified individual or company. I’ve included information such as benefits, costs, how to access the learning materials, tips on taking [...]

Study: Ads in online shows work better than ads on TV

New research finds that viewers pay more attention to ads embedded in online video than they do to ads on traditional TV shows. Combine that with solid growth in the Internet advertising market, and you have a TV executive’s fantasy-in-the-making. read more | digg story

Coming Soon To Walmart: Off The Shelf SEM Services?

Next time you’re doing the aisles at Walmart-owned Sam’s Club, perhaps you’ll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam’s Club is now pitching “SEM” online, at least what seems to be a $100 per month PPC [...]