New research finds that viewers pay more attention to ads embedded in online video than they do to ads on traditional TV shows. Combine that with solid growth in the Internet advertising market, and you have a TV executive’s fantasy-in-the-making. read more | digg story
Next time you’re doing the aisles at Walmart-owned Sam’s Club, perhaps you’ll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam’s Club is now pitching “SEM” online, at least what seems to be a $100 per month PPC [...]
It’s search popularity stats time, now that the figures are in from all the major ratings services. I’m starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture — Google leading the pack, followed by Yahoo and Microsoft. read more | digg story
If you think you know your search and marketing industry news, and want to win a $25 prize just for being smart, this is the quiz for you. It ’s called the 2007 Search Marketing Quiz, and it has 11 questions that will test your knowledge of news and events over the past 12 months [...]
