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Archive for December, 2007

Comparing Search Popularity Ratings Services: June To Nov. 2

I’ve now compiled the latest search popularity stats from Nielsen, comScore, Hitwise and Compete. That means it’s time to put them all together, to see what a “panel” of ratings services agree on — and don’t agree on — in terms of search engine popularity.

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Hitwise Nov. 2007 Search Stats: Google Near All-Time High; M

With the latest stats from Nielsen and comScore posted earlier today, I continue on with my compilation of the latest search popularity stats, now moving to Hitwise.

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Google Resorting To Begging To Get Folks To Comment On The N

It seems that Google would get better results figuring out how to tie an individual’s blog or personal website to a story, rather than begging them to comment directly on Google News.

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Getting Certified in Google Adwords, Yahoo! and MSN AdCenter

The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I
’ve listed the top three search engines and how to become a certified individual or company. I’ve included information such as benefits, costs, how to access the learning materials, tips on taking the exam and

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Study: Ads in online shows work better than ads on TV

New research finds that viewers pay more attention to ads embedded in online video than they do to ads on traditional TV shows. Combine that with solid growth in the Internet advertising market, and you have a TV executive’s fantasy-in-the-making.

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Coming Soon To Walmart: Off The Shelf SEM Services?

Next time you’re doing the aisles at Walmart-owned Sam’s Club, perhaps you’ll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam’s Club is now pitching “SEM” online, at least what seems to be a $100 per month PPC service.

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Nielsen Online: Nov. 2007 Search Search Sees Google On Top

It’s search popularity stats time, now that the figures are in from all the major ratings services. I’m starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture — Google leading the pack, followed by Yahoo and Microsoft.

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Take the 2007 Search Marketing Quiz & Win Money!

If you think you know your search and marketing industry news, and want to win a $25 prize just for being smart, this is the quiz for you. It
’s called the 2007 Search Marketing Quiz, and it has 11 questions that will test your knowledge of news and events over the past 12 months in SEO, social media, online marketing, and more.

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Google News Adds US Elections Section

The Google News Blog announced they have set up a special section for 2008 US presidential elections. The elections area is featured on the home page, and there is now a link to “Elections” on the left hand side navigation.

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Real Estate Marketers And Their Dollars Shifting To The Inte

Realtors are an interesting segment of the small business market. Of quintessential small businesses (SMBs) and entrepreneurs, in some respects, realtors are atypical. One of them is marketing; realtors tend to be more aggressive and creative than other categories of SMBs. Accordingly, this LA Times article talks about how the mood has shifted and

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