With all of the buzz surrounding meta tags, social media, and reciprocal links floating around the small business web community today, it’s important to separate the wheat from the chaff.
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We’ve been hearing a great deal lately about universal search, or blended search (define), and how it’s going to transform SERPs (define) as we know them. But how does this apply to local search?
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ne of the most common B2B search marketing practices is offering whitepapers, demos, trial software, and other assets in exchange for registration information. Many companies immediately turn these registrations over to the sales team, but this may not be the best approach based on lead quality and a lengthy sales process.
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