The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What is a ‘Quality Score’ and how [...]
Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge Superpages is the only performance-based model read more [...]
Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software. read more | digg story
Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software. read more | digg story
