Thorough keyword research, done with the website’s goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today’s infographic explores the first —and arguably most important—step in the process: thinking like the customer. read more | digg story
Marketing Chief Leaving Yahoo from BoomTown reports that Cammie Dunaway, Yahoo’s Chief Marketing Officer, has decided to leave Yahoo in pursuit of new opportunities. read more | digg story
This post is meant to describe what elements go into creating a PPC Search Strategy document that can be woven into the overarching digital marketing plan. This document should provide further detail to the buys, as well as the strategic, creative, and optimization recommendations. read more | digg story
The mobile version of Google Docs, available at http://docs.google.com/m, displays the list of documents and almost lets you view them. The interface is somewhere between the iGoogle gadget and the desktop interface. For most phones, you can read documents and view spreadsheets a column at a time. read more | digg story
