This post is meant to describe what elements go into creating a PPC Search Strategy document that can be woven into the overarching digital marketing plan. This document should provide further detail to the buys, as well as the strategic, creative, and optimization recommendations.
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The mobile version of Google Docs, available at http://docs.google.com/m, displays the list of documents and almost lets you view them. The interface is somewhere between the iGoogle gadget and the desktop interface. For most phones, you can read documents and view spreadsheets a column at a time.
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The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What is a ‘Quality Score’ and how [...]
Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge Superpages is the only performance-based model
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Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software.
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Washington Post buys search engine firm
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There wasn
’t much in the way of an explanation accompanying the silver box titled 2008 Marketing Toolkit. However, the box contained a “building blocks” toolkit, with large Lego-style bricks with labels such as “Video Ads,” “Feedburner,” “Google Earth,” “#1 in Search” and more…
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Don’t Ignore Accessibility
By Kevin Newcomb, Search Engine Watch, Oct 11, 2007
Along with the growing considerations required to build a site that’s optimized for search engines, more search marketers are beginning to explore the related disciplines of usability and accessibility in their development plans. A class-action lawsuit filed in California against retail giant Target could accelerate [...]
How Content Management Systems changed SEO forever
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