Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into read [...]
As today’s customers increasingly use online channels to research purchases, Marketing meets prospects earlier than ever in the buying process. Ironically, this means the success of search engine marketing has actually increased friction between Sales and Marketing! read more | digg story
Currently my content network ads are performing just as well, if not better then my search ads. Of course, that did not arrive by accident. There were several steps I took to get to a good return on ad spend on Google ’s content network. Includes tips for better content network performance. read more | [...]
Judy’s Book last week joined the list of companies that have tried but stumbled or wiped out in local. The market’s complexity and business model challenges make it tough for most startups to succeed. Yet, paradoxically, consumers have clearly embraced the “local Internet” and are using it with increasing frequency to find local information online. [...]
