Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into
As today’s customers increasingly use online channels to research purchases, Marketing meets prospects earlier than ever in the buying process. Ironically, this means the success of search engine marketing has actually increased friction between Sales and Marketing!
Currently my content network ads are performing just as well, if not better then my search ads. Of course, that did not arrive by accident. There were several steps I took to get to a good return on ad spend on Google
’s content network. Includes tips for better content network performance.
Judy’s Book last week joined the list of companies that have tried but stumbled or wiped out in local. The market’s complexity and business model challenges make it tough for most startups to succeed. Yet, paradoxically, consumers have clearly embraced the “local Internet” and are using it with increasing frequency to find local information online.
AdSense Disallowed On URLs Containing “Google”, Google Says from Google Blogoscoped shows an almost comical AdSense ban of a portion of his site. Reportedly, Google has disallowed him from displaying Google AdSense ads on the Chinese version of his site, because it is located at http://google.blogoscoped.cn/.
Asking to perform SEO in-house without proper training is not an unusual request. Large and small corporations alike are deciding to bring SEO in-house. Before doing so, consider whether developing your own training plan or outsourcing your SEO training makes sense for your organization.
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later refined my lists, deleted poor keywords and raised bids on better performing keywords. It was a ‘wait and see’ strategy.
The Nielsen Company and Google announced today that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen’s experience in television audience measurement to bring demographic data to the Google TV Ads advertising platform.
Thorough keyword research, done with the website’s goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today’s infographic explores the first
—and arguably most important—step in the process: thinking like the customer.
Marketing Chief Leaving Yahoo from BoomTown reports that Cammie Dunaway, Yahoo’s Chief Marketing Officer, has decided to leave Yahoo in pursuit of new opportunities.
