Weather Report: Yahoo! Search update
Expect some “shuffling” of your rankings on Yahoo as new changes to their ranking algorithm come down the line…
Archive for September, 2007
My Personal Opinion - 90% of the Rankings Equation Lies in These 4 Factors
“I think that sometimes, we in the field of search marketing try to make the concept of ranking more difficult than it really is.” A typically sound, very visual explanation of how search engine ranking works from Rand at SEOmoz…
Yellow Pages Will Be Toast In Four Years
Yellow Pages may be going the way of the buggy whip due to overwhelming competition from Internet alternatives.
The Key to Web-Video Advertising
NEW YORK (AdAge.com) — If share of budgets matched share of mind for online video advertising, it would be worth a lot more than eMarketer’s $775 million 2007 revenue estimate. But much of the attention paid to the ad channel is because there a
Nielsen NetRatings: August 2007 Search Share Puts Google On Top, Microsoft
A breakdown of the ratings from August
Google launches presentations, but shouldn’t have
“Along with its new name (Google Docs & Spreadsheets is now just Google Docs), users are now free to upload Powerpoint presentations or start a new presentation by starting from scratch. That said, I am wondering why Google released such an incomplete product? It’s basically useless for business users who…”
Searcher Behavior: On- and Offline Purchase Stats
ComScore has been the most active research firm in searcher behavior studies. It has released a study that offers some amazing stats regarding search. The results show 25 percent of searchers purchased an item directly related to their query. Diversity of conversion across categories was significant.
